Communication Rules 📞
Communication in commercial construction is fundamentally different from direct sales. You're dealing with procurement teams, project managers, superintendents, and architects. Everything is documented, tracked, and can become part of the project record. These rules protect Sea Cool legally and financially.
Why These Rules Exist
- Protect the company legally and financially — Mistakes in GC work are expensive and permanent
- Prevent disputes over scope, pricing, and schedule — Everything must be documented
- Protect employees — From making statements that could negatively impact their role or the company
- Maintain GC relationships — Professional communication builds trust and repeat business
- Create a defensible record — Documentation protects us in disputes and claims
Core Communication Principle — Put It In Writing!
Whenever there is a discussion with a GC, superintendent, architect, or owner concerning a project, and there is a dispute over what was said — if it is not in writing, it did not happen.
- Any discussion affecting scope, pricing, schedule, access, or approvals must be documented by email
- Verbal conversations or phone calls must be summarized in a follow-up email within 24 hours
- RFIs must be formal and in writing — Never rely on verbal clarifications
- Change orders require written proposals and signed approvals before work begins
- In any dispute, Sea Cool defaults to what is documented in email or formal project correspondence
• [Point 2]
• [Point 3]
Please reply to confirm, or let me know if I've misunderstood anything.
Thanks,
[Your Name]\"" data-es="Después de cualquier llamada telefónica o conversación en el sitio:
\"Hola [Name], según nuestra conversación de hoy sobre [topic], esto confirma:
• [Point 1]
• [Point 2]
• [Point 3]
Por favor responda para confirmar, o avíseme si he entendido algo mal.
Gracias,
[Your Name]\""> After any phone call or site conversation:
"Hi [Name], per our conversation today regarding [topic], this confirms:
• [Point 1]
• [Point 2]
• [Point 3]
Please reply to confirm, or let me know if I've misunderstood anything.
Thanks,
[Your Name]"
Writing Discipline — Legal Protection
Be extremely careful what you write to GCs, architects, and owners. Written statements become part of the permanent project record and can be used against you or Sea Cool at any time — even years later in litigation.
Every email is a potential exhibit in a lawsuit. Before sending any external communication, ask yourself:
- Does this serve a purpose? Is it necessary for project coordination or documentation?
- Is it relevant to the contract? Does it relate to our scope, schedule, or deliverables?
- Could it be used against Sea Cool? In a claim, backcharge, or payment dispute?
- Am I making any promises or guarantees? That I cannot definitively deliver?
| ✓ Use Professional, Defensible Language | ✗ Avoid Casual or Absolute Language |
|---|---|
| "Based on the approved shop drawings..." | "Yeah, that should work fine." |
| "We'll verify dimensions on site before ordering." | "Don't worry about it." |
| "Per Section 08 87 00, we're providing..." | "We'll take care of everything." |
| "Pending approved submittals, our lead time is..." | "We can definitely hit that date." |
| "This depends on final field measurements." | "No problem, we got you." |
Facts vs. Assumptions (Critical for GC Work)
All GC communication must be based on verifiable facts from contract documents, approved submittals, or field measurements — not assumptions or subjective opinions.
Professional Tone & Conduct
| ✓ Employees Must | ✗ Employees Must Not |
|---|---|
| Communicate professionally and respectfully at all times | Use emotional or defensive language |
| Use clear, measured, technical language | Respond immediately when angry or frustrated |
| Focus on facts, specifications, and contract requirements | Argue, debate, or justify fault in writing |
| Reference contract documents and approved submittals | Blame other trades, manufacturers, or the GC |
| Propose solutions with cost and schedule impacts clearly stated | Make casual assurances without factual basis |
Prohibited Communication Patterns in GC Work
- Speculation — Guessing outcomes, causes, or solutions without contract basis
- Guarantees — Promising results, timelines, performance without approved documents
- Scope creep acceptance — Agreeing to "little extras" without change orders
- Blame-shifting — Assigning fault to installers, vendors, glaziers, or other trades
- Casual verbal agreements — "Yeah, we can do that" without written confirmation
- Schedule commitments — Without considering submittal approval time and material lead times
- Waiving contract requirements — "Don't worry about the submittal" or similar
Escalation Rule — Safety Valve
When unsure how to respond to a GC, architect, or project-related inquiry:
- Pause — Do not send an immediate response
- Review — Check the contract documents, specifications, and previous correspondence
- Escalate — Contact the Commercial Projects Manager or Executive Team
- Respond — Only after receiving guidance or approval
- GC requests scope changes or additions without a change order
- Disputes over contract interpretation or responsibilities
- Payment issues, backcharges, or retention disputes
- Schedule acceleration requests or liquidated damages discussions
- Submittal rejections or substitution denials
- Quality disputes or punch list disagreements
- Insurance or bonding requirement changes
- Any situation where you're not 100% confident in your response
Response Time Expectations
| Communication Type | Expected Response Time | Notes |
|---|---|---|
| Urgent site issues | Same day (within 4 hours) | Safety, access, or schedule-critical items |
| RFI responses needed | 24-48 hours | To submit formal RFI to GC/architect |
| Standard coordination | 24-48 hours | Schedule updates, general questions |
| Change order requests | 48-72 hours | Time to properly price and document |
| Submittal reviews | Per contract (usually 2-3 weeks) | GC controls this timeline |
Overview & Project Types 🎯
Commercial construction projects operate fundamentally differently from direct sales. You're working with procurement teams, meeting submittal deadlines, coordinating with multiple trades, and navigating formal closeout processes. This SOP will guide you through every phase.
Scope of This SOP
This SOP applies to:
- Competitive bid opportunities — Public and private sector RFPs
- Design-bid-build projects — Traditional delivery method
- Design-build projects — Where we're a subcontractor
- Negotiated GC work — Direct awards from preferred contractors
- Multi-family residential — Projects with general contractors
- Commercial new construction and renovation — Office, retail, hospitality, institutional
Key Differences: Direct Sales vs. GC Projects
| Aspect | Direct Sales | Bids & GC Projects |
|---|---|---|
| Customer | End user / Property owner | General contractor / Procurement team |
| Pricing | Retail pricing with standard margins | Competitive bid pricing |
| Documentation | Proposal and invoice | Full submittal package, shop drawings, O&M manuals |
| Timeline | Customer-driven schedule | Construction schedule-driven with hard deadlines |
| Warranty | Direct to customer | Through GC, often with extended terms |
| Payment Terms | 50% deposit, 50% on completion | Progress billing, retention, net 30-60 |
Pre-Bid Phase 📋
RFP/RFI Receipt & Initial Review
When a bid opportunity is received:
- Log immediately — Enter in Bid Tracker spreadsheet
- Assign bid number — Format: YEAR-BID-### (e.g., 2026-BID-047)
- Create project folder — "Bids/2026/BID-047-ProjectName"
- Upload documents — All bid documents to shared drive
- Calendar deadline — Set reminder 48 hours before due date
- Invitation to Bid (ITB) — Note submission requirements, deadlines, format
- Plans & Specifications — Identify all window film and shade scopes
- General Conditions — Review insurance requirements, payment terms, warranties
- Supplementary Conditions — Note any special requirements or local ordinances
- Addenda — Check for modifications to original bid documents
Bid/No-Bid Decision Matrix
Not all opportunities are worth pursuing. Every bid takes time, and time is money. Follow this systematic approach to determine if a project deserves your attention.
The very first filter is project location and size. This determines bid priority and whether the project is even eligible.
LOCAL (South Florida): Jupiter to Key Largo — Our primary service area
NON-LOCAL: North of Jupiter or South of Key Largo — Requires additional consideration
LARGE: $120,000+ in project value
MEDIUM: $40,000 - $119,999 in project value
SMALL: Under $40,000 in project value
| Project Size | Location | Priority | Action |
|---|---|---|---|
| LARGE ($120K+) | Local (Jupiter to Key Largo) | PRIORITY 1 | Always bid if we have capacity. These are our ideal projects. |
| LARGE ($120K+) | Non-Local (Outside Jupiter-Key Largo) | PRIORITY 2 | Bid with consideration. Factor in travel, lodging, and logistics costs. May require local partnerships. |
| MEDIUM ($40K-$119K) | Local (Jupiter to Key Largo) | PRIORITY 3 | Bid if crew available. Good for building relationships and filling schedule gaps. |
| SMALL (Under $40K) | Local (Jupiter to Key Largo) | PRIORITY 4 | Bid selectively. Only if strategic (preferred GC, slow period, relationship building). Admin costs eat profit on small jobs. |
| MEDIUM ($40K-$119K) | Non-Local (Outside Jupiter-Key Largo) | ⚠️ WARNING | Requires executive approval. Travel and logistics often make these unprofitable. Only bid if strategic. |
| SMALL (Under $40K) | Non-Local (Outside Jupiter-Key Largo) | ❌ NO BID | Do not bid. These projects lose money when accounting for travel, lodging, and opportunity cost. |
After confirming the project passes the location/size filter, determine the realistic timeline for when our work will actually occur. This is where many estimators waste time bidding projects that won't happen for years.
1st Priority: Fill our pipeline for THIS QUARTER
2nd Priority: Fill our pipeline for THIS YEAR
3rd Priority: Consider projects for NEXT YEAR
Low Priority: Projects 2-3+ years out (unless massive and strategic)
Remember: Even though large local projects are top priority by size, it's important to land base hits and not always swing for the fences. A steady pipeline of medium projects beats a few large projects years from now.
| Project Type | Typical Duration | Our Work Timing | Bid Priority |
|---|---|---|---|
| Renovation / Interior Fit-Out | 2-6 months total | Last 2-4 weeks | HIGH PRIORITY Fast turnaround, predictable timeline |
| New Construction (Groundbreaking Soon) | 8-18 months total | Last 1-2 months | MEDIUM PRIORITY 6-12 months out, good for pipeline building |
| New Construction (Not Yet Started) | 12-36 months total | Final months of project | ⚠️ LOW PRIORITY 1-3 years out, only bid if strategic or pipeline is full |
| Design Phase / Pre-Construction | 6-12 months before groundbreaking | Years away | SKIP Too far out, waste of time unless executive decides otherwise |
At the pre-bid meeting or via email, ask these specific timeline questions:
- "What is the current status of the project?" (Design? Permitting? Groundbreaking? Under construction?)
- "When is groundbreaking scheduled?" (If not yet started)
- "What is the anticipated substantial completion date?"
- "When do you expect to need our scope installed?" (Specific month/quarter)
- "Has the owner secured financing?" (Critical for private projects)
- "Are there any known delays or holdups?" (Permitting, site issues, etc.)
- "Is this a hard bid for immediate award, or budget pricing?"
- "When will you be awarding the subcontracts?"
• GC says "we're still working on financing"
• "This is just for budget, owner hasn't committed yet"
• "Groundbreaking is TBD, pending permits" (but permits not even filed)
• GC can't give you a realistic timeline when pressed
• Project has been "starting soon" for 6+ months
Use this matrix to prioritize which projects to bid based on WHEN they'll actually happen:
| When Our Work Happens | Pipeline Category | Bid Priority | Time Investment |
|---|---|---|---|
| 0-3 Months | Current Quarter | URGENT — Bid Immediately" data-es="URGENTE — Licitado Inmediatamente">URGENT — Bid Immediately | Invest full time for detailed, competitive bid. These fill near-term schedule. |
| 3-6 Months | Next Quarter | HIGH — Bid Thoroughly | Full detailed bid. Critical for maintaining steady pipeline. |
| 6-12 Months | This Year | MEDIUM — Bid if Capacity | Good for pipeline building. Bid if current quarter is full. |
| 12-24 Months | Next Year | LOW — Strategic Only | Only if large ($120K+) or strategic relationship. Don't invest heavy time. |
| 24+ Months | 2+ Years Out | SKIP — Don't Bid | Complete waste of time unless executive specifically requests. Too far out, too many variables. |
• 30-40% of pipeline: Work starting in 0-3 months (immediate revenue)
• 40-50% of pipeline: Work starting in 3-12 months (steady backlog)
• 10-20% of pipeline: Work starting in 12-24 months (future planning)
• 0-5% of pipeline: Work beyond 24 months (strategic only)
Scenario: Office building renovation, 10 floors, building is occupied. GC says windows are being replaced starting next month, our film work needed 2-3 months from now.
- Project Type: Renovation (fast timeline)
- Status: Active construction, windows being ordered now
- Our Work: 2-3 months away (current quarter)
- Decision: HIGH PRIORITY — Bid immediately with full detail
Scenario: New construction hotel, groundbreaking happened 3 months ago, GC estimates our scope needed in 10-12 months.
- Project Type: New construction (active)
- Status: Under construction, timeline is realistic
- Our Work: 10-12 months away (next year)
- Decision: MEDIUM PRIORITY — Bid if this quarter is full, otherwise defer
Scenario: Mixed-use development, GC says "we're breaking ground in Q3 next year, project will take 18-24 months."
- Project Type: New construction (not started)
- Status: Design phase, no permits yet
- Our Work: 2-3 years away minimum
- Decision: SKIP — Complete waste of time. Pricing will be outdated, scope will change, may never happen
Scenario: GC says "owner is still getting financing worked out, but wants pricing now for budgeting."
- Project Type: Any
- Status: No financing secured (huge red flag)
- Our Work: Unknown timeline, may never happen
- Decision: SKIP — This is a fishing expedition. Provide ROM (rough order of magnitude) number only, don't invest hours in detailed takeoff
Before investing time in a bid, determine if the GC has been awarded the project or is still bidding on the project. This single factor can change your win probability from 33% to 6.7% — a 5x difference!
| GC Status | GC Win Rate | Your Win Rate (if GC wins) | Your Actual Win Probability |
|---|---|---|---|
| GC Awarded Project | 100% (Already won) | 1 in 3 subs = 33% | 33% You're bidding directly for the work |
| GC Bidding (5 GCs competing) | 1 in 5 = 20% | 1 in 3 subs = 33% | 6.7% 20% × 33% = 6.7% actual win rate |
| GC Bidding (10 GCs competing) | 1 in 10 = 10% | 1 in 3 subs = 33% | 3.3% 10% × 33% = 3.3% actual win rate |
Given the dramatic difference in win probability, prioritize GC-awarded projects over GC-bidding projects — even if the GC-bidding project is larger or more attractive in other ways.
| Scenario Comparison | Project A | Project B | Which to Bid? |
|---|---|---|---|
| Details | $80K project GC awarded Timeline: 3 months |
$150K project GC bidding (5 GCs) Timeline: 3 months |
Project A |
| Win Probability | 33% (1 in 3) | 6.7% (1 in 15) | Project A wins |
| Expected Value | $80K × 33% = $26,400 | $150K × 6.7% = $10,050 | Project A: 2.6x better |
| Estimating Time | 6 hours | 8 hours | Project A: Less time |
| ROI on Time | $26,400 ÷ 6 hrs = $4,400/hour | $10,050 ÷ 8 hrs = $1,256/hour | Project A: 3.5x better ROI |
At the pre-bid meeting or initial contact, ask these direct questions:
- "Has your company been awarded this project, or are you bidding on it?"
- "If you're bidding, how many other GCs are competing?"
- "When will the owner make their GC selection?"
- "Are you the design-build contractor, or is this competitive bid?"
- "Is this negotiated work or hard bid?"
- Win Probability: 33% (assuming 3 subs bidding)
- Time Investment: Full detailed bid — worth the effort
- Pricing Strategy: Competitive but not desperate — you have 1 in 3 odds
- Follow-up: Aggressive follow-up after bid submission
- Priority Level: Treat as high-value opportunity
- Win Probability: 11-17% (depending on number of GCs)
- Time Investment: Moderate effort — don't over-invest
- Pricing Strategy: Sharp pricing required to help GC win
- Follow-up: Light follow-up, don't chase hard
- Priority Level: Bid if you have time after GC-awarded projects
- Win Probability: 6.7% or lower (1 in 15+)
- Time Investment: Minimal — not worth significant effort
- Pricing Strategy: Only bid if you can do it quickly (under 2 hours)
- Follow-up: None — don't chase, move on to better opportunities
- Priority Level: SKIP unless strategic relationship or very slow period
- Win Probability: 50-100% (often sole-source or limited competition)
- Time Investment: Maximum effort — these are gold
- Pricing Strategy: Fair pricing with healthy margins
- Follow-up: White-glove service, relationship building
- Priority Level: Drop everything — these are the best opportunities
If 5 GCs are bidding and you only bid to 1 GC, you have a 6.7% win rate (1 in 15). But if you bid to ALL 5 GCs, your win probability jumps to approximately 20-33% — similar to a GC-awarded project!
| Bidding Strategy | Your Win Probability | Verdict |
|---|---|---|
| Bid to 1 GC only (5 GCs competing) |
6.7% 1 in 15 chance |
❌ Not worth it Terrible odds for your time investment |
| Bid to ALL 5 GCs (5 GCs competing) |
20-33% Similar to awarded project! |
✅ Worth it! Now competitive with GC-awarded projects |
Contact the architect (not the owner) to request the list of general contractors bidding on the project. Always try calling first — it's faster and builds rapport. Only send an email if you can't reach them by phone.
Phone script:
If architect answers:
- ✅ They share the list → Write it down, confirm spelling of GC names, get contact info
- ✅ They'll email you the list → Thank them, confirm your email address, ask when to expect it
- ❌ They refuse → Thank them politely, revert to low-priority / no-bid status on this project
If no answer / voicemail:
- Leave a brief voicemail requesting a callback
- Wait 2-4 hours for callback
- If no callback within 4 hours → Proceed to Step 2 (email)
Only send email if: Architect didn't answer, no callback within 4 hours, or they requested email.
Email template:
I tried reaching you by phone earlier regarding [Project Name]. We've been asked to provide window film pricing and would like to submit our bid to all general contractors competing for this project to ensure the owner gets the most competitive pricing.
Could you please share the list of GCs who will be bidding?
Thank you,
[Your Name]
[Phone Number]"
- DO NOT start working on the bid assuming you'll get the list
- DO NOT invest time until the architect confirms they'll share the GC list
- Only proceed once you have the actual list in hand (via phone or email)
- Timeout rule: If no response within 24 hours of email, revert to low-priority / no-bid
- Send your bid to every GC on the architect's list
- Send on the same day if possible (prevents bid shopping between GCs)
- Use identical pricing to all GCs (fair competition)
- Mark your bid "Submitted to all bidding GCs per architect"
| Project Type | Will Architect Share? | Reasoning |
|---|---|---|
| Private Projects (Private owners, developers) |
✅ Usually YES | Architect's main concern is saving the owner money. Competitive sub pricing across all GCs benefits the owner. |
| Public Bids (Government, municipal, public sector) |
❌ Usually NO | Formal procurement rules typically prohibit sharing bidder lists before bid opening. Public transparency requirements. |
| Design-Build | ⚠️ Case by Case | Depends on the contract structure and architect's relationship with owner/GC. |
When a GC claims they've been awarded a project, verify with the architect before investing significant time. Some GCs are repeat offenders and must always be verified.
• KAST Construction — Known for falsely claiming to be awarded. ALWAYS verify with architect.
• [Add other flagged GCs as discovered]
Maintain an internal "Verify Always" list of GCs who have misrepresented their award status in the past.
Always call first — verification is faster by phone and builds rapport with the architect. Only send an email if you can't reach them.
GC tells you: "We've been awarded the project, we need your pricing for our contract."
Your response: "Great! What's the architect's contact information? I need to coordinate some technical details with them."
(This is a soft way to get the architect's info without directly questioning the GC's claim.)
Phone script:
If architect answers:
- ✅ "Yes, [GC] has been awarded" → Proceed to Step 3 (high-priority bid)
- ❌ "No, still in bidding phase" → Proceed to Step 3 (GC lied, flag internally)
- ⏳ "Award announced next week" → Proceed to Step 3 (wait for award)
If no answer / voicemail:
- Leave brief voicemail requesting verification callback
- Wait 2-4 hours for callback
- If no callback within 4 hours → Proceed to Step 2B (email)
Only send email if: Architect didn't answer phone, no callback within 4 hours.
Email to architect:
I tried reaching you by phone earlier regarding [Project Name]. [GC Name] has reached out to us for window film pricing. Before we invest time in a detailed bid, I wanted to confirm the project status.
Has the general contractor been selected for this project? If so, can you confirm [GC Name] is the awarded contractor?
Thank you,
[Your Name]
[Phone Number]\"" data-es="\"Hola [Architect Name],
Intenté contactarlo por teléfono anteriormente sobre [Project Name]. [GC Name] se ha comunicado con nosotros para precios de película para ventanas. Antes de invertir tiempo en una oferta detallada, quería confirmar el estado del proyecto.
¿Se ha seleccionado el contratista general para este proyecto? Si es así, ¿puede confirmar que [GC Name] es el contratista adjudicado?
Gracias,
[Your Name]
[Phone Number]\">"> "Hi [Architect Name],
I tried reaching you by phone earlier regarding [Project Name]. [GC Name] has reached out to us for window film pricing. Before we invest time in a detailed bid, I wanted to confirm the project status.
Has the general contractor been selected for this project? If so, can you confirm [GC Name] is the awarded contractor?
Thank you,
[Your Name]
[Phone Number]"
Timeout rule: If no email response within 24 hours, assume GC is lying and proceed with caution (flag GC, request full GC list, or decline bid).
| Architect Says | Action |
|---|---|
| "Yes, [GC Name] has been awarded the project." | ✅ Proceed with bid — Treat as high-priority GC-awarded project (33% win rate) |
| "No, we're still in the bidding phase. [GC Name] is one of 5 contractors bidding." | ❌ GC LIED — Flag this GC internally. Either: (a) Request full GC list and bid to all, or (b) Decline the bid entirely and move on |
| "The GC selection will be announced next week." | ⚠️ Wait for award — Tell GC you'll provide pricing after the award is announced. Don't waste time before award. |
If the GC lied about being awarded:
- Document internally — Add to "Verify Always" list
- Inform management — Executive team should be aware of dishonest GCs
- Consider dropping GC to Tier 3 or Blacklist — Dishonesty is a red flag for future payment issues
- Optional: Polite confrontation — "I checked with the architect and it sounds like the award hasn't been made yet. Once you're officially awarded, we'd be happy to provide pricing."
Understanding the motivation helps you spot the lie:
- To get your best pricing — You'll sharpen your pencil more for an awarded GC (33% win rate) than a bidding GC (6.7% win rate)
- To avoid competition — If you think they're awarded, you won't bid to other GCs
- To prioritize their request — Awarded projects get faster turnaround from busy estimators
- To get free value engineering — You'll invest more time in alternatives and options if you think they have the job
• They're vague about award date: "We just got it" or "Should be announced any day"
• They pressure you for immediate pricing: "Need this by tomorrow"
• They won't provide architect contact information
• Project is public sector (awards are typically announced publicly)
• You see the same project from multiple other GCs claiming to be awarded
Option A: $60K renovation, GC awarded, timeline 2 months
Option B: $120K new construction, GC bidding (6 GCs), timeline 8 months
Decision: Bid Option A first, spend 6 hours on detailed bid. Only bid Option B if you have extra time — and keep it under 3 hours. Expected value strongly favors Option A.
Option A: $50K project, GC awarded, first-time GC (Tier 3)
Option B: $80K project, GC bidding (4 GCs), preferred GC (Tier 1)
Decision: Bid both, but prioritize Option A for winning. Bid Option B to support the relationship, but with modest time investment (3-4 hours max). The relationship value adds weight to Option B even with lower win probability.
Situation: You have 5 GC-awarded projects (all medium-sized) and 3 GC-bidding projects (all large) in front of you. Current quarter pipeline is 60% full.
Decision: Bid all 5 GC-awarded projects first — that's 5 × 33% = 1.65 expected wins = $200K+ expected revenue. Then, if time permits, bid 1-2 of the GC-bidding projects. Don't spread yourself thin bidding low-probability work.
After confirming the project passes the location/size filter, evaluate the GC:
| GC Category | Characteristics | Bid Decision |
|---|---|---|
| Preferred GC (Tier 1) |
• We've worked with them successfully before • Known for fair payment practices (Net 30-45) • Reasonable retention (5-10%) • Professional, collaborative approach • Gives us early notice on projects |
Always bid — Build the relationship" data-es="Siempre licitar — Construir la relación">Always bid — Build the relationship |
| Known GC (Tier 2) |
• Reputable in the market • No known payment issues • Standard payment terms • First time working together |
Bid with normal caution — Standard qualification process |
| Unknown GC (Tier 3) |
• Never heard of them • No track record or references • May be new or out-of-state |
Research required — Check references, payment history before bidding |
| Problem GC (Blacklist) |
• History of non-payment or slow payment • Excessive backcharges • Unreasonable contract terms • Poor communication or coordination |
Do not bid — No exceptions without executive approval |
• Google search for payment disputes or lawsuits
• Check Florida Department of State (Sunbiz.org) for corporation status
• Ask other subs at pre-bid meeting about their experience
• Request payment references from the GC
• Check with our network of other contractors
Payment terms are important to understand, but in practice, we use Notice to Owner (NTO) filings and lien rights to ensure we get paid. This step is more about understanding cash flow timing than determining whether to bid.
| Payment Term | Assessment | Action |
|---|---|---|
| Net 30 / 5% Retention | ✅ Excellent | No concerns — standard and fair |
| Net 45 / 10% Retention | ✅ Good | Acceptable for most projects |
| Net 60 / 10% Retention | ⚠️ Caution | Acceptable but impacts cash flow. Price accordingly. |
| Net 90 / Any Retention | ⚠️ Warning | Requires executive approval. Severe cash flow impact. |
| Pay-When-Paid | ❌ Danger | Do not bid without executive approval. No control over payment timing. |
| Retention Over 10% | ❌ Unacceptable | Do not bid. Excessive retention ties up too much capital. |
After evaluating all factors above (location/size, timeline, GC status, GC reputation, and payment terms), make your decision:
- ✅ Passes location/size priority matrix (Priority 1-4)
- ✅ Timeline: Our work happens within 0-12 months
- ✅ GC Status: GC awarded project OR bidding against ≤3 GCs
- ✅ GC is Tier 1 or Tier 2 (or researched Tier 3 with good results)
- ✅ Payment terms are acceptable (Net 60 or better preferred)
- ✅ Scope is clear or clarifiable via RFI
- ✅ We have capacity and capability
- → Proceed to Pre-Bid Eligibility Checklist below and invest full time in detailed estimating
- ⚠️ Medium non-local project (Priority 5 — Warning zone)
- ⚠️ Timeline: Our work happens 12-24 months out (unless large/strategic)
- ⚠️ GC Status: GC bidding against 4-5 competitors (lower win probability but manageable)
- ⚠️ Unknown GC (Tier 3) with limited research available
- ⚠️ Payment terms are Net 90 or pay-when-paid
- ⚠️ Tight but potentially achievable schedule
- ⚠️ Strategic value but higher risk
- → Get Commercial Projects Manager or Executive approval before investing significant time. Limit estimating effort to 3-4 hours max.
- ❌ Small non-local project (automatic disqualifier)
- ❌ Timeline: Our work is 24+ months away (too far out, pricing will be outdated)
- ❌ GC Status: GC bidding against 6+ competitors (win probability too low — 6.7% or worse)
- ❌ Blacklisted GC or known payment problems
- ❌ Vague scope or "design-build" without compensation
- ❌ Unrealistic schedule with liquidated damages
- ❌ Bonding or insurance requirements we cannot meet
- ❌ Too many red flags or unknowns
- ❌ "Budget pricing" for projects without secured financing
- → Politely decline or don't respond. Move on to better opportunities that will actually happen and have reasonable win probability.
Pre-Bid Eligibility Checklist
Before spending time on a detailed estimate, the estimator must determine if this project is worth bidding. Many of these questions CANNOT be answered from bid documents alone — you must ask the GC at the pre-bid meeting or via phone/email.
- Project name, location, and GC clearly identified?
- Bid due date and time clearly stated? (Is there enough time to bid properly?)
- Plans and specifications complete and current revision?
- All addenda downloaded and reviewed?
- Window film and/or shade scope clearly identified in specs?
- Bid form provided and understandable?
- Project is within our service area (South Florida or Houston)?
- Project size is within our capacity ($15K - $500K range)?
- Is this occupied space? What are the access restrictions? (Hours, coordination, protection requirements)
- What are the exact working hours allowed? Normal hours, or restricted to nights/weekends?
- Are there any long-lead items we should be aware of? (Affects our ability to meet schedule)
- What is the ACTUAL construction schedule? (Not the hopeful one — when do windows get glazed, when is our work actually needed?)
- Will windows be installed/glazed when we show up? (Or are we coordinating with glazier?)
- What TYPE of glass is specified? (Low-E? Tinted? Laminated? Tempered? — Critical for film compatibility)
- Has glass already been ordered? Can we verify the actual glass type before bidding?
- Will substitutions be considered? What is the substitution process and timeline?
- What are the ACTUAL payment terms? (Net 30? Net 60? Net 90? Pay-when-paid?)
- What is the retention percentage? (5%? 10%? Higher?)
- When is retention released? (At substantial completion? Final completion? 30 days after?)
- Are there liquidated damages? How much per day?
- Is this a prevailing wage project? (Public work, government funded?)
- Are there any union labor requirements?
- What are the insurance limits required? (Can we meet them?)
- Is bonding required? (Performance & payment bonds?)
- Who else is bidding this scope? (How competitive will this be?)
- Is this a hard bid or are you looking for budget pricing?
- What is the GC's reputation for payment? (Have we worked with them before? Should we check references?)
- Are there any site-specific conditions that differ from drawings? (GC has walked the site, we haven't yet)
- Are ALL windows requiring film clearly identified on plans?
- Are all shade locations clearly marked with types and sizes?
- Do window schedules match floor plans? (Cross-reference these!)
- Are there conflicting details between specs and drawings? (If yes → RFI before bidding)
- Is the film specification achievable? (VLT, SHGC, appearance requirements)
- Do we have approved equals for the specified products?
- Are motorization and controls clearly specified for shades?
- Who provides electrical rough-in for motorized shades? (Us or electrician?)
- Who provides blocking/support for shade brackets? (Us or GC?)
- Is there any integration with building automation? (Who handles programming?)
- Payment terms worse than Net 60 or "pay-when-paid" clause?
- Retention over 10%?
- Liquidated damages over $500/day?
- Unrealistic schedule (less than 2 weeks for submittal approval)?
- GC has history of non-payment or excessive backcharges?
- Scope is vague or relies on "design-build" without compensation for design?
- Insurance requirements we cannot meet?
- Bonding requirements beyond our capacity?
- Project outside our service area with no local partner?
- Spec calls for products we cannot source or install?
- Obvious budget issues (owner fishing for low numbers)?
- Too many unknowns and GC unwilling to clarify?
Even if a project passes all technical checks, ask yourself:
- Is this a relationship we want to build? (Preferred GC, repeat client, market entry?)
- Is the project size worth our time? (Minimum $15K to justify admin costs)
- Do we have crew availability for the timeline?
- Can we actually be competitive on this? (Or is it a waste of time?)
- Does this project align with our strengths?
- What is the risk vs. reward? (Tight margins, high risk = pass)
Mandatory Pre-Bid Meetings
When a pre-bid meeting is mandatory:
- Attendance required — Mark calendar immediately, mandatory for bid eligibility
- Assign attendee — Project manager or senior estimator
- Prepare questions — Based on initial document review
- Bring materials — Camera, notepad, laser measure, business cards, spec book
- Document everything — Detailed notes, photos of existing conditions
- Obtain proof — Sign-in sheet confirmation
- Network — Connect with GCs and other subs
Use the Pre-Bid Eligibility Checklist (Section B above) as your question guide. The most critical questions that GCs can answer at pre-bid meetings:
- "Is this occupied space? What are the access restrictions and working hours?"
- "What is the realistic construction schedule? When will windows actually be glazed and ready for film?"
- "Are there any known conditions that differ from the drawings?"
- "What is the expected timeline for submittal approvals?"
- "What type of glass is being installed? Low-E coating? Which surface?"
- "Has glass been ordered yet? Can we verify the spec with the glazing contractor?"
- "Will windows be installed before our work, or do we coordinate with glazier?"
- "For motorized shades, who provides electrical rough-in and at what locations?"
- "What are the actual payment terms? Net 30, 60, or pay-when-paid?"
- "What is the retention percentage and when is it released?"
- "Will substitutions be considered? What's the process and timeline?"
- "Are there liquidated damages? What's the daily rate?"
- "Is bonding required? What are the insurance limits?"
- "Who else is bidding this scope?" (Understand competitiveness)
- "Is this a hard bid or budget pricing?" (Don't waste time on fishing expeditions)
- "Are there any long-lead items affecting the schedule?"
- "Is this prevailing wage or union labor?"
Site Visits & Assessments
- Access Assessment — Verify parking, loading areas, freight elevators, access hours
- Window Survey — Count and measure all windows; note glass type and condition
- Existing Conditions — Document challenging installation conditions
- Power Availability — Confirm electrical outlets for tools
- Protection Needs — Assess floor, furniture, equipment protection requirements
- Coordination Needs — Identify other trades that might affect our work
- Verify plans — Match actual window openings if building is up
- Confirm glass specs — With glazing contractor
- Review schedule — When will windows be ready for film?
- Assess logistics — Site access and staging areas
- Verify power — Temporary power availability
Estimating & Pricing 💰
Quantity Takeoff Process
Use the following systematic approach:
- Identify applicable spec sections: Section 08 87 00 (Window Film), Section 12 24 00 (Window Shades), Section 08 80 00 (Glazing for coordination)
- Create room-by-room schedule using architectural plans
- Color-code drawings: Different colors for different film types or shade styles
- Note window dimensions from window schedules and verify on plans
- Count each opening and verify totals multiple times
- Document assumptions in a separate notes section
Material Pricing
- Primary Suppliers: 3M, Llumar, Madico, SolarGard
- Request pricing for specified film AND approved equals
- Factor dealer discounts based on volume
- Add freight costs (typically 3-5% for large orders)
- Calculate waste factor: 10% for complex shapes, 5% for standard rectangles
- Include supplies in material costs (adhesive, squeegees, installation supplies)
- Fabric cost: Per yard from manufacturer (Hunter Douglas, MechoShade, Lutron)
- Hardware cost: Tubes, brackets, mounting hardware
- Motor cost: Price per motor with controls (if applicable)
- Control system: Switches, remotes, or automation integration
- Minimum orders: Some manufacturers have $500-1,000 minimums
Labor Calculations
| Installation Type | Production Rate | Labor Cost/SF |
|---|---|---|
| Standard interior film (ground level) | 150-200 SF/hr | $2.50 - $3.50 |
| Exterior film application | 100-150 SF/hr | $4.00 - $5.00 |
| High-rise (lifts required) | 75-100 SF/hr | $6.00 - $8.00 |
| Decorative/pattern film | 50-75 SF/hr | $8.00 - $12.00 |
| Security film (8-14 mil) | 100-125 SF/hr | $5.00 - $7.00 |
| Shade Type | Installation Time | Labor Cost/Unit |
|---|---|---|
| Manual roller shade (standard) | 30-45 min | $35 - $50 |
| Motorized shade (single) | 1-1.5 hrs | $75 - $125 |
| Motorized shade (grouped/automated) | 2-3 hrs | $150 - $250 |
| Large format shade (>10' wide) | 1.5-2 hrs | $100 - $150 |
| Dual roller system | 1.5-2 hrs | $125 - $175 |
- Mobilization/demobilization (2-4 hours per trip)
- Scissor lift or boom lift rental and operation
- Occupied building coordination time (add 15-20%)
- Multi-floor buildings with limited elevator access (add 10%)
- Prevailing wage requirements (check for public projects)
- Overtime or weekend work (typically 1.5x or 2x rate)
- Site protection and cleanup (2-3% of labor)
Pricing Strategy & Markup
| Component | Cost | Markup % | Notes |
|---|---|---|---|
| Materials | Direct supplier cost | 15-25% | Lower for competitive bids, higher for negotiated work |
| Labor | Installer wages + burden | 30-50% | Covers supervision, insurance, overhead |
| Equipment | Rental costs | 10-15% | Lifts, tools, vehicles |
| Subcontractors | Sub's quote | 8-12% | For specialty work we don't self-perform |
| Project Management | % of project total | 5-10% | Submittals, coordination, closeout |
Bid Submission 📤
The bid submission phase is where all your preparation comes together. A professional, complete bid package demonstrates competence and increases your chances of winning.
Bid Package Assembly
- Completed bid form (per GC's format)
- Scope letter clarifying inclusions/exclusions
- Exceptions and qualifications (if any)
- Addenda acknowledgment
- Insurance and bonding capacity letter
- Safety record and EMR rating
- References from similar projects
- Qualifications statement
Bid Submission Methods
| Method | When Used | Best Practices |
|---|---|---|
| Online Portal | Most common for large GCs | Upload early, verify receipt, keep confirmation email |
| Smaller GCs, negotiated work | Request read receipt, follow up with phone call | |
| Physical Delivery | Public bids, sealed bids | Arrive early, get stamped receipt, bring backup copy |
| Fax | Rare, some public agencies | Confirm receipt by phone, keep transmission report |
Post-Submission Follow-Up
- Confirm receipt with GC
- Offer to answer any questions
- Ask about bid opening timeline
- Update your bid tracker
- Contact GC 24-48 hours after bid opening
- Ask for feedback on your pricing
- Request information on winning bid (if possible)
- Document lessons learned
🏆" data-es="Proceso Post-Adjudicación 🏆">Post-Award Process 🏆
Congratulations — you've won the bid! Now the real work begins. The post-award phase sets the foundation for project success. Move quickly and methodically through these steps.
Award Notification & Acceptance
Within 2 hours of award notification:
- Send email confirming receipt of award
- Express appreciation for the opportunity
- Confirm your understanding of scope and price
- Request contract documents and next steps
Before signing anything:
- Verify scope matches your bid exactly
- Check payment terms (Net 30/60/90, retention %)
- Review insurance requirements
- Check schedule requirements and liquidated damages
- Review warranty requirements
- Verify your exceptions/qualifications are incorporated
- Check for "pay-when-paid" clauses
- Request Certificate of Insurance (COI) from your agent
- Verify additional insured endorsements
- Arrange performance bond if required
- Submit COI within 5 business days of award
Project Setup & Kickoff
- Create project folder in shared drive
- Assign project manager and lead installer
- Set up project in job tracking system
- Schedule internal kickoff meeting
- Order long-lead items immediately
Schedule within 1 week of contract execution:
- Introduce project team
- Review schedule and critical dates
- Confirm submittal requirements and deadlines
- Discuss site access and logistics
- Exchange contact information
- Request Notice to Proceed (NTP) date
Notice to Owner (NTO) Filing
- File NTO with county clerk where property is located
- Serve NTO on owner and GC within 45 days
- Keep proof of filing and service
- Update NTO if project scope changes significantly
📑" data-es="Submittals y Aprobaciones 📑">Submittals & Approvals 📑
Submittals are the most critical early-phase deliverable. No submittal approval = no material order = no installation. Delays here cascade through the entire project.
Submittal Package Components
- Manufacturer product data sheets
- Performance specifications (VLT, SHGC, UV rejection)
- Warranty information
- Installation instructions
- Maintenance requirements
- Film samples (minimum 12" x 12")
- Fabric samples for shades
- Hardware/finish samples
- Label samples with project name and spec section
- Manufacturer's certificates of compliance
- Installer qualifications and certifications
- Test reports (if required by spec)
- Sustainability documentation (LEED, etc.)
Submittal Process Timeline
| Day | Action | Responsible Party |
|---|---|---|
| Day 0 | Receive NTP, confirm submittal requirements | Project Manager |
| Day 1-3 | Gather product data, request samples from suppliers | Project Manager |
| Day 4-7 | Assemble submittal package, review for completeness | Project Manager |
| Day 8 | Submit to GC | Project Manager |
| Day 9-23 | GC and architect review (typically 2 weeks) | GC / Architect |
| Day 24 | Receive approval or comments | GC |
| Day 25+ | If rejected: Revise and resubmit (adds 2+ weeks) | Project Manager |
Handling Submittal Rejections
• Wrong product specified
• Incomplete data sheets
• Missing samples
• Non-compliance with spec requirements
• Outdated product information
- Read all comments carefully — Understand exactly what needs to change
- Do not argue — The architect's word is final on product selection
- Get correct product data — Contact manufacturer rep for assistance
- Resubmit within 48 hours — Speed matters on critical path items
- Follow up — Confirm receipt and expedite review
📐" data-es="Dibujos de Taller 📐">Shop Drawings 📐
Shop drawings show exactly how your work will be installed. They bridge the gap between design intent (architect's drawings) and field reality (your installation).
When Shop Drawings Are Required
- Complex installations — Custom mounting details, unusual conditions
- Motorized shades — Electrical rough-in, control locations, wiring diagrams
- Large format projects — Multi-floor, multi-building coordination
- Specialty applications — Safety film with anchoring, exterior installations
- When specified — Some specs require shop drawings for all work
Shop Drawing Components
- Window identification schedule (mark each window with ID)
- Film type and location legend
- Edge details (if applicable)
- Coordination with other trades (if relevant)
- Shade schedule (location, size, fabric, operation type)
- Mounting details (bracket type, blocking requirements)
- Electrical rough-in plan (for motorized shades)
- Control location plan (switches, remotes)
- Wiring diagrams (for automated systems)
- Headrail and fascia details
Shop Drawing Standards
• Reference architectural drawing numbers
• Include north arrow and key plan" data-es="Estándares Profesionales:
• Use software CAD o de dibujo profesional
• Incluir bloque de título con info de proyecto, fecha, revisión
• Escalar dibujos apropiadamente (generalmente 1/4\" = 1'-0\" o más grande)
• Etiquetar todas las dimensiones claramente
• Hacer referencia a números de dibujos arquitectónicos
• Incluir flecha norte y plano clave"> Professional Standards:
• Use CAD or professional drawing software
• Include title block with project info, date, revision
• Scale drawings appropriately (typically 1/4" = 1'-0" or larger)
• Label all dimensions clearly
• Reference architectural drawing numbers
• Include north arrow and key plan
🤝" data-es="Coordinación con GC 🤝">GC Coordination 🤝
Successful installation requires coordination with multiple trades. The GC is your primary point of contact, but you'll also work directly with electricians, glaziers, millworkers, and other subcontractors.
Key Coordination Points
| Trade | Coordination Item | Timing |
|---|---|---|
| Glazier | Window installation schedule, glass type verification | Pre-construction, weekly during install |
| Electrician | Power locations for motorized shades, rough-in timing | Before rough-in, before final trim |
| Drywall/Framing | Blocking for shade brackets, headrail recesses | Before drywall, at framing inspection |
| Millwork | Integration with window treatments, valances | During shop drawing phase |
| Low Voltage/AV | Integration with automation systems | During rough-in, before trim |
| Cleaning | Final cleaning sequence, protection of finished work | Before substantial completion |
Meeting Attendance Requirements
- Mandatory attendance — Project manager must attend
- Review schedule, safety requirements, site logistics
- Exchange contact information with all trades
- Confirm submittal and shop drawing requirements
- Attend when our work is active or approaching
- Report status, upcoming activities, coordination needs
- Document action items and follow up
- Attend all site-specific safety meetings
- Complete site-specific safety orientation
- Submit Job Hazard Analysis (JHA) if required
Coordination Best Practices
• Reach out to other trades before they need to ask
• Share your schedule and ask for theirs
• Be flexible but document any changes
• Follow up verbal agreements with email confirmation
• Be solution-oriented when conflicts arise
Installation Phase 🔧
The installation phase is where promises become reality. Professional execution, attention to detail, and effective communication during this phase determine project success and future opportunities.
Pre-Installation Requirements
• Submittals are approved
• Notice to Proceed has been issued
• Site conditions are verified
• Required coordination with other trades is confirmed
• Materials are on-site or confirmed delivery date
- Windows are clean and ready for film
- Glass type matches submittal approval
- Access is available (elevators, lifts, staging areas)
- Power is available for tools
- Protection is in place for floors and furnishings
- Other trades are out of our work area
Daily Installation Protocol
- Check in with GC superintendent
- Review daily work plan and safety topics
- Verify access and staging areas
- Set up protection and work area
- Follow approved submittals exactly
- Document any field conditions that differ from drawings
- Take progress photos daily
- Maintain clean, organized work area
- Coordinate with other trades as needed
- Clean work area completely
- Secure tools and materials
- Report progress to GC superintendent
- Update internal progress tracking
- Plan next day's activities
Quality Standards During Installation
| Item | Standard | Verification |
|---|---|---|
| Film Installation | IWFA Visual Quality Standards — no bubbles, creases, contamination | QC inspection same day |
| Shade Installation | Level, plumb, smooth operation | Visual and operational test |
| Edge Seals (Safety Film) | Per manufacturer specifications | Inspector sign-off |
| Electrical (Motorized Shades) | NEC compliance, proper grounding | Licensed electrician verification |
Progress Documentation
- Daily photos — Minimum 10 photos per day showing work areas
- Weekly progress reports — Percent complete by area/floor
- Issue log — Any problems encountered and resolutions
- Coordination notes — Discussions with other trades
• Include date stamp on all photos
• Take wide shots showing overall area
• Take close-ups of detail work
• Photograph any issues or conflicts
• Upload to shared drive daily
✓" data-es="Control de Calidad ✓">Quality Control ✓
Quality control prevents callbacks, protects our reputation, and ensures we get paid in full. Every installation must meet Sea Cool standards and IWFA Visual Quality Standards.
QC Inspection Process
- Inspect each window immediately after installation
- Check for bubbles, creases, contamination, edge gaps
- Verify shade operation (smooth up/down, level)
- Correct any deficiencies immediately
- Sign off on daily QC checklist
- Review 100% of work at end of each day
- Verify self-inspections were completed
- Re-inspect any flagged windows
- Document QC results
- Walk 100% of installation before requesting punch list
- Use IWFA Visual Quality Standards checklist
- Test all motorized shades
- Document any remaining items to address
- Correct items before GC punch list walk
IWFA Visual Quality Standards
Unacceptable (Must Be Corrected):
• Bubbles larger than 1/4\"
• Creases or folds in film
• Contamination in primary viewing area
• Edge gaps exceeding 1/8\"
• Uneven cuts or visible trim lines" data-es="Aceptable (No Requiere Corrección):
• Partículas menores de polvo fuera del área de visión primaria
• Burbujas pequeñas menores de 1/8\" que se curarán
• Huecos de borde hasta 1/16\" del borde del marco
Inaceptable (Debe Ser Corregido):
• Burbujas mayores de 1/4\"
• Pliegues o dobleces en película
• Contaminación en área de visión primaria
• Huecos de borde que excedan 1/8\"
• Cortes desiguales o líneas de recorte visibles"> Acceptable (No Correction Required):
• Minor dust particles outside primary viewing area
• Small bubbles less than 1/8" that will cure out
• Edge gaps up to 1/16" from frame edge
Unacceptable (Must Be Corrected):
• Bubbles larger than 1/4"
• Creases or folds in film
• Contamination in primary viewing area
• Edge gaps exceeding 1/8"
• Uneven cuts or visible trim lines
Common QC Issues & Solutions
| Issue | Cause | Solution |
|---|---|---|
| Bubbles under film | Insufficient squeegee pressure, contaminated glass | Re-squeegee with proper technique; re-clean and re-install if persistent |
| Dust/contamination | Poor cleaning, dusty environment | Improve cleaning protocol; control environment; re-install affected areas |
| Uneven shade operation | Unlevel mounting, bracket issues | Re-mount with proper leveling; check bracket alignment |
| Motor not responding | Wiring issue, programming error | Check connections; verify power; re-program per manufacturer instructions |
📝" data-es="Proceso de Lista de Pendientes 📝">Punch List Process 📝
The punch list is the final hurdle before payment. How we handle punch list items determines whether we get final payment smoothly or face delays and disputes.
Pre-Punch Preparation
- Walk 100% of installation with IWFA checklist
- Test every motorized shade
- Document any deficiencies with photos
- Correct all items immediately
- Re-inspect corrected items
GC Punch List Walk
- Attend walk with lead installer or project manager
- Bring notepad, camera, and measuring tools
- Document every item noted by GC
- Take photos of each punch item
- Ask clarifying questions if item is unclear
- Do not argue — accept the item and commit to correction
- Request written punch list within 24 hours
- Review each item against contract documents
- Identify any items outside contract scope
- Schedule corrections immediately
- Complete all items within agreed timeframe
Handling Disputed Punch Items
1. Document why item is outside scope
2. Reference specific contract language
3. Escalate to Commercial Projects Manager
4. Do NOT refuse to correct while disputing — this delays payment
5. Correct item and pursue change order or backcharge dispute separately
Punch List Completion & Sign-Off
- Correct ALL punch list items completely
- Photograph all corrections
- Request re-inspection by GC
- Obtain written sign-off that punch list is complete
- Submit final invoice with lien waiver